The Difference
Where most brands start from smaller sizes and scale up for bigger sizes, we at Wide the brand aim to create a curated selection of styles that truly fit the wider body and its specific proportions; we aim to break the mould, and not conform to it. What we did is we altered the way we design our garments. From specific pattern work and sewing techniques to an extensive study of movement and flexibility, our products aim to elevate our clientele, and allow them to live through empowerment and confidence. For example, regular shirt buttons stretch on wider men. Our shirts are designed with a slip-on sewn seam, so you’ll never have to worry about buttons popping ever again. We have come up with silhouettes and fabrics that enhance the wide physic instead of hiding it. Our goal is to allow our wide men to live their full potential, comfortably. This is why we created Wide the Brand. It’s designed for wide men first. It’s the fashion-forward brand that we always wanted and deserve.
PRODUCED LOCALLY
As we launch Wide the brand, we have chosen to opt for local production and sampling in order to insure the highest quality and preserve strong ties with our artisans and industry professionals here in Montreal.
Launching during the COVID-19 pandemic made us realize, more than ever, the importance of contributing to our local economy. It was essential for us to consider our carbon footprint and the impact of our actions on the environment.
We have a responsibility towards our consumers, but also towards ourselves. Developing such a precise range takes skilled craftspeople, and we couldn’t be prouder to share with you a product designed and produced entirely in Canada.
